I love watching a new idea take hold. Evhead, and some others have been recently chatting about how Ajax & Widgets has killed the relevance of the page view, and we need to start measuring the web by time spent instead -- what I've been calling Attention.
Boston-based Compete seems to agree as they have announced The Compete Attention 200. I spoke with Andy Kazeniac at Compete and he said they compute this Attention metric by analyzing clickstream and timestamps, adding "those time numbers are then aggregated and given as a percentage of all time spent on the internet." Kudos to Compete for reacting quickly to a new trend.
What does this new data tell us about the Internet? Well, I categorized the top 50 to see what kinds of sites garner the most attention.
A couple things that seem to come out of this data:
- I expected old media (CNN.com, ESPN.com) to have a much bigger percentage of attention simply because of brand power. This suggests that we are further down the Web 2.0 curve than maybe we thought. People simply don't spend a lot of time with old media online.
- Commerce is the #1 category -- which just says we must be good consumerist Americans after all. Note that this includes everything from Amazon.com to BankofAmerica.com.
- Gaming is the #3 category, only beaten by Search/Info (Google, Wikipedia) and Commerce. Again, wow. While aggregators like Pogo and Wild Tangent dominate, it's good to see that even individual properties like GAIA and Runescape get in there.
- Video/Photos and in general exclusively broadband media is still pretty rare. YouTube is the only big player. I suspect this will change over time and we'll be seeing the likes of Heavy, JibJab, and Next New Networks peak in there in the coming months.
more about this data, and a few exceptions, after the jump...