The first annual Virtual Worlds conference last week in New York was somewhat.. uhm.. underwhelming. Basically it felt like the entire conference was people who worked for Linden Labs, Electric Sheep, or mid-level brand managers with $20k to spend so they could say "they get" virtual worlds. And don't even get me started on the improper analogies between the beginning of virtual worlds and the beginning of the Internet.
As much as VW07 was all about brands, GDC felt like just the opposite with chatter about their social power and role as a third place. That got me all primed to write about how the one analogy from '96 that will repeat itself is that big brands think they are there, but they just don't get it (anyone remember Pathfinder?).
In the midst of this, I get an email from David Cancel of Compete.com about their big launch of new tools including Attention tracking (for a background on Attention see here, or here). So I convinced him to run a couple of pre-launch images for me so I could make the same point in images instead of text.