The e-book by blog darlings 37signals, Getting Real, is not new (Kazemi and many others have already chatted about it), but I somehow never found the time to actually read it until today. These are practices that you should have generally been using years ago, so none of it is a great surprise.
But what I thought was amazing was how the book itself stuck to the tenants of 37 signals -- it gets to the point, is light on detail, and even the table of contents makes for great quotes:
- "Build Less. Underdo your competition"
- "Rinse and Repeat. Work in iterations"
- "Fix Time and Budget, Flex Scope. Launch on time and on budget"
- "Less Mass. The leaner you are, the easier it is to change"
- "Embrace Constraints. Let limitations guide you to creative solutions"
- "Hire the Right Customers. Find the core market for your application and focus solely on them"
and my favorite -- what separates the fast moving lovable companies from the fast moving reckless one's:
- Half, Not Half-Assed. Build half a product, not a half-ass product
The next time your thinking about building something ancillary to your product, think about how even a table of contents can embody your brand.