Stick to your brand knitting.

Apple did a great job of that today. Slamdance has not. All the nuances of this controvery are being talked about everywhere else, but for me it says as much about the future as the present. 

Super Columbine Massacre RPG is disturbing video game, but being banned from Slamdance would have never happened if this was a movie instead of a video game. Most people still consider video games as only capable of "fun" and not challenging (with the exception of MMOs, which as Taylor points out can sometimes blur the line between work and play for hardcore players).

This narrow nature in which this medium is perceived could be seen as depressing -- what a small amount of progress has been made in video games over the last 25+ years. But it is also a signal that perhaps most people are vastly underestimating the amount of room video games have to grow in our society.  I am reminded of the first movies: b&w, silent, and short-term frivolous entertainment at carnivals.

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